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JURNAL BISNIS DAN AKUNTANSI
Vol. 16, No. 1, Juni 2014, Hlm. 12 - 20
ISSN: 1410-9875

PENGARUH TRUST, PERCEIVED USEFULNESS, SATISFACTION DAN PERCEIVED ENJOYMENT TERHADAP ONLINE REPURCHASE INTENTION

JIMMY RAJALIE dan VITA BRILIANA

STIE Trisakti
jimirajalie@yahoo.com
vita@stietrisakti.ac.id

 

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ABSTRACT:

The purpose of the research is to examine the influence of trust, perceived usefulness, satisfaction and perceived enjoyment on online repurchase intention. The sampling in the study was purposive sampling and uses 100 respondents. The respondent of the research is people who buy Air Asia ticket through www.airasia.com. Data were analyzed using multiple regression analysis. The result showed that there is influence of trust, perceived usefulness, satisfaction and perceived enjoyment on online repurchase intention

Keywords: Trust, perceived usefulness, satisfaction, perceived enjoyment, online repurchase intention
 
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