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JURNAL BISNIS DAN AKUNTANSI
Vol. 16, No. 2, Desember 2014, Hlm. 123 - 126
ISSN: 1410-9875

THE INFLUENCE OF FEATURES AND PACKAGING ON THE TOTAL SALES OF BATH SOAP PRODUCT

SETIA TJAHYANTI
STIE Trisakti
tia@stietrisakti.ac.id

STEFANI
Universitas Tarumanagara

IAN NURPATRIA SURYAWAN
STIE Trisakti

 

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http://www.tsm.ac.id/JBA/JBA16.2Desember2014/4_JBA_Des14.pdf

ABSTRACT:

A few things that determine consumer choice of bath soap product is the features and appearance of the product of interest. This research result indicates product packaging is affect campus student in buy bath soap product while features have no influence against purchase bath soap products.

Keywords: Features, packaging, total sales, bath soap.
 
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