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JURNAL BISNIS DAN AKUNTANSI
Vol. 14, No. 2a, Is. 4, November 2012, Hlm. 121-130

PENGARUH INFORMATIVENESS, ENTERTAINMENT, SOURCE CREDIBILITY, DAN IRRITATION TERHADAP CONSUMER ATTITUDE IKLAN

WIBISONO SOEDIONO

STIE Trisakti
wsoediono@stietrisakti.ac.id

 

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http://www.tsm.ac.id/JBA/JBAVOL14/PENGARUH INFORMATIVENESS, ENTERTAINMENT, SOURCE CREDIBILITY, DAN IRRITATION TERHADAP CONSUMER ATTITUDE IKLAN

ABSTRACT:

The purpose of this study is to know how the influence of informativeness, entertainment, source credibility, irritation for consumer attitude Blackberry Z10 advertising in advertising program at Jakarta. This research design uses descriptive research and causality research. The sampling in this research was purposive sampling and uses 100 respondent. Data is used the primary data, and the methods for the analysis is regression (Y = a + bX + e) and multiple regression (Y = a = b1X1 + b2X2 + b3X3 + ….+ e), with SPSS 21 analysis programs. The result of this research is informativeness, entertainment, source credibility, irritation have positive influence to consumer attitude with individually and simultaneously.

Keyword :Imformativeness, Entertainment, Source Credibility, Irritation, and Consumer Attitude.
 
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