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JURNAL BISNIS DAN AKUNTANSI
Vol. 14, No. 2a, Is. 5, November 2012, Hlm. 41-54

PENGARUH PERCEIVED VALUE, PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, FIRM’S REPUTATION, PRIVACY, TRUST, RELIABILITY, FUNCTIONALITY TERHADAP ONLINE REPURCHASE INTENTION

KLEMENS WEDANAJI P

STIE Trisakti
klemens@stietrisakti.ac.id

 

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http://www.tsm.ac.id/JBA/JBAVOL14/PENGARUH PERCEIVED VALUE, PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, FIRM’S REPUTATION, PRIVACY, TRUST, RELIABILITY, FUNCTIONALITY TERHADAP ONLINE REPURCHASE INTENTION

ABSTRACT:

The purpose of this research is to examine the factors that may affect consumers’ intentions to repurchase products and services online. Data collected were analyzed using regression model to determine the significance of the relationship between the dependent and independent variables. This research used purposive sampling method. Data collection methods used in the form of questionnaires. This research used 100 of samples scattered throughout Jakarta. The scale of this study used likert scale. The result of this research showed that perceived value, perceived ease of use, perceived usefulness, firm’s reputation, privacy, trust, reliability, functionality have a significant effect to online repurchase intentions.

Keyword :Perceived Value, Perceived Ease Of Use, Perceived Usefulness, Firm’s Reputation, Privacy, Trust, Reliability, Functionality, and Online Repurchase Intention.
 
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