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JURNAL BISNIS DAN AKUNTANSI
Vol. 15, No. 1a, Is. 5, November 2013, Hlm. 47-54

PENGARUH PRODUK, HARGA, DISTRIBUSI, PROMOSI DAN KEPUASAAN PELANGGAN TERHADAP LOYALITAS KONSUMEN

KELEMENS WEDANAJI dan MUWAFFICK H

STIE Trisakti
klemens@stietrisakti.ac.id; muwaffick@stietrisakti.ac.id

 

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http://www.tsm.ac.id/JBA/JBAVOL15/PENGARUH PRODUK, HARGA, DISTRIBUSI, PROMOSI DAN KEPUASAAN PELANGGAN TERHADAP LOYALITAS KONSUMEN

ABSTRACT:

The purpose of this research is to examine product, price, distribution, promotion and customer satisfaction have influenced to customer loyalty. Sample used in this research were 100 respondents. Sample selected based on purposive sampling method. The statistical methods used in this research are multiple regression. Result of this research showed that product, price, distribution, promotion and customer satisfaction have influenced to customer loyalty. The research suggests that marketers should be pay attention to the factors that influence customer loyalty. Marketer are also should look at the needs of the market so that marketer can create a product that consumers need

Keyword :Product, Price, Distribution, Promotion, Customer Satisfaction, Customer Loyalty.
 
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