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JURNAL BISNIS DAN AKUNTANSI
Vol. 15, No. 1a, Is. 7, November 2013, Hlm. 57-68

THE EFFECT OF CONVENIENCE, SOCIAL NEEDS, AND SOCIAL INFLUENCE ON DEPENDENCY OF SMAPRTPHONE USERS

NUNO SUTRISNO

STIE Trisakti
nuno@stietrisakti.ac.id

 

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http://www.tsm.ac.id/JBA/JBAVOL15/THE EFFECT OF CONVENIENCE, SOCIAL NEEDS, AND SOCIAL INFLUENCE ON DEPENDENCY OF SMAPRTPHONE USERS

ABSTRACT:

The purpose of this study was to examine the factors that influence dependency. Those factors are convenience, social needs, and social influence. The research sample was 100 Indorunners members selected by purposive sampling method. Data analysis method used is a simple regression analysis and multiple regression analysis with SPSS 20 program. The result on this research is convenience, social needs and social influence have positive influence to dependency individually. And simultaneously, all the independent variables have influence to dependent variables dependency.

Keyword :Convenience, Social Needs, Social Influence, Dependency, Smartphone, Indorunners
 
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