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JURNAL BISNIS DAN AKUNTANSI
Vol. 15, No. 1a, Is. 3, November 2013, Hlm. 81-88

PENGARUH MOTIVASI, PERSEPSI, PEMBELAJARAN, SIKAP TERHADAP KEPUTUSAN PEMBELIAN KEMBALI

HENDRA KURNIAWAN

STIE Trisakti
hkurniawan@stietrisakti.ac.id

 

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http://www.tsm.ac.id/JBA/JBAVOL15/PENGARUH MOTIVASI, PERSEPSI, PEMBELAJARAN, SIKAP TERHADAP KEPUTUSAN PEMBELIAN KEMBALI

ABSTRACT:

The purpose of this research is to examine motivation, per- ception, learning and attitude have influencedto repeat purchase. Sample used in this research were 100 respondents. Sample selected based on pur- posive sampling method. The statistical methods used in this research are multiple regression. Result of this research showed that motivation, percep- tion, learning and attitude have influenced to repeat purchase. The research suggests that marketers should be pay attention to the factors that influence consumer purchasing decisions that consumers make purchases back to its products. Marketer are also should look at the needs of the market so that marketer can create a product that consumers need.

Keyword :Motivation, Perception, Learning, Attitude, Repeat Purchase.
 
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