TSM Logo
   
   
   

> Elektronik Jurnal Bisnis dan Akuntansi

   
 

JURNAL BISNIS DAN AKUNTANSI
Vol. 15, No. 1a, Is. 1, November 2013, Hlm. 1-12

EFFECT OF BRAND AWARENESS, PERCEIVED QUALITY, BRAND DIFFERENTIATION AND BRAND TRUST TO BRAND RELATIONSHIP AT TIKI DELIVERY SERVICES IN JAKARTA

ARIEF ALFIANDRI

STIE Trisakti
arief@stietrisakti.ac.id

 

PDF File

Official URL:
http://www.tsm.ac.id/JBA/JBAVOL15/EFFECT OF BRAND AWARENESS, PERCEIVED QUALITY, BRAND DIFFERENTIATION AND BRAND TRUST TO BRAND RELATIONSHIP AT TIKI DELIVERY SERVICES IN JAKARTA

ABSTRACT:

The competition on service delivery logistic at nowdays is getting thigh even local and foreign company they’ve compete each other. As logistic service company they’ve distribute their service as their main service, With maintain good service and keep the customers trust. A good image from a logistic service company will shown the quality and give something difference to their customers. The purpose of this research is to known the influence of Brand Awareness, Perceived Quality, Brand Differentiation, and Brand Trust to Brand Relationship. The Object of this research is TIKI and as one of the biggest logistic service company in Indonesia they have to improve their service quality and built the customers confidence. The research method used on this research is the descriptive and causal research in which variables are measured with likert scale. The data collection technical of primary data is by distributing questioners. The method for analysis data is multiple regressions. The result showed that the independent variables Brand Awareness have a positive correlation to Brand Relationship and Perceived Quality have a positive correlation to Brand Relationship, Brand Differentiation have a negative correlation and Brand Trust have a negative correlation.

Keyword :Brand Awareness, Perceived Quality, Brand Differentiation, Brand Trust, Brand Relationship
 
Peta Situs | Peta Kampus | Kontak
Trisakti School of management
Jl. Kyai Tapa No. 20. Grogol - Jakarta Barat 11440
Telp. 021.5666717 [HUMAS Ext. 260 & 290] Fax. 021.5635480
Copyright © 2009 Trisakti School of Management. All rights reserved.
Official Website :: Trisakti School of Management
Developed By: IT Team