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JURNAL BISNIS DAN AKUNTANSI
Vol. 15, No. 1a, Is. 2, November 2013, Hlm. 27-42

PENGARUH DARI BRAND AWARENESS, PRODUCT QUALITY, CORPORATE SOCIAL RESPONSIBILITY, DAN COUNTRY OF ORIGIN TERHADAP PRICE PREMIUM

DILLA NOVERITA

STIE Trisakti
dilla@stietrisakti.ac.id

 

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http://www.tsm.ac.id/JBA/JBAVOL15/PENGARUH DARI BRAND AWARENESS, PRODUCT QUALITY, CORPORATE SOCIAL RESPONSIBILITY, DAN COUNTRY OF ORIGIN TERHADAP PRICE PREMIUM

ABSTRACT:

The purpose of this research is to know and analyze the influence of brand awareness, product quality, corporate social responsibility, and country of origin with price premium bra Wacoal brand – Bekasi. This research is also to improve the results of prior researches.Population of this research is buyer and user consumer bra Wacoa, fee standing in four Mall locations in Bekas, Jawa Barat : Metropolitan Mall, Grand Metropolitan Mall, Galaxy Metropolitan Mall, and Summarecon Mall Bekasi .Researcher choose 200 respondens women as the sample research using convenience sampling, This research use multiple regression analysis with SPSS. 20. The result have show that there are influence among brand awareness, Product quality, corporate social responsibility, and country of origin with price premium bra Wacoal brand-Bekasi.

Keyword :Brand Awareness ,Product Quality, Corporate Social Responsibility, Country Of Origin, and Price Premium
 
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