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JURNAL BISNIS DAN AKUNTANSI
Vol. 16, No. 1a, Is. 9, November 2014, Hlm. 97-104

ANALYSIS INFLUENCE OF CONSUMER BEHAVIOR TO PURCHASE INTENTION IN MITSUBISHI MIRAGE AT JAKARTA

WIBISONO SOEDIONO

STIE Trisakti
wsoediono@stietrisakti.ac.id

 

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http://www.tsm.ac.id/JBA/JBAVOL16/ANALYSIS INFLUENCE OF CONSUMER BEHAVIOR TO PURCHASE INTENTION IN MITSUBISHI MIRAGE AT JAKARTA

ABSTRACT:

The purpose of this study is to know how the influence of consumer uncertainty, preoduct image, and consumer aspiration of purchase intention to Mitsubishi Mirage buyer at Jakarta. The research desain used in descriptive research and causality research. The sampling in the study was purposive sampling and uses 100 respondent. Data is used the primary data, and the methods for the analysis is regression Y = a + bX + e and multiple regression Y = a + b1X1 + b2X2+ b3X3 + ... + bnXn + e, analysis with SPSS 21 programs. The result this research is shows that consumer uncertainty have negative influence to purchase intention individually but as simultaneous have positive influence and the other variable product image and consumer aspiration have positive influence to online repurchase intention individually and simultaneously.

Keyword :Consumer Uncertainty, Product Image, Consumer Aspiration, and Purchase Intention
 
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