JURNAL BISNIS DAN AKUNTANSI
PENGARUH PERFORMANCE RISK, FINANCIAL RISK, TIME RISK, SOCIAL RISK, PHYSICAL RISK, PSYCHOLOGICAL RISK TERHADAP PURCHASE INTENTION
NOVRITA ADRIANI FITRI
This study was conducted to examine the effect of Performance Risk, Financial Risk, Risk Time, Physical Risk, Risks of Social, Psychological Risk, the interest on the Purchase zalora.co.id site in Jakarta. Independent variable(X) in this study is the Performance Risk(X1), Financial Risk(X2), Risk Time(X3), Physical Risk(X4), Social Risk(X5), and Psychological Risk(X6). Dependent variable(Y) in this study is the Interests Purchase. The sample used in this study is that the general public knows zalora.co.id site. The purpose of this study is to analyze how much influence the performance risk, financial risk, time risk, physical risk, social risk, psychological risk, the interest purchased individually, or simultaneously. The analysis used to test these variables is a simple regression analysis and multiple regression analysis. Based on the analysis results of calculations performed by the authors using PASW18, seen that t 5,808 Performance Risk, Financial Risk9895, Risk Time3.473, Social Risk 4.310, PhysicalRisk 19 605, Psychological Risk 4.109 t table with a significance level of 1.985, 0.000
Keyword :Performance Risk, Financial Risk, Time Risk, Physical Risk, Social Risk, PsychologicalRisk, Purchase Intention.