TSM Logo
   
   
   

> Elektronik Jurnal Bisnis dan Akuntansi

   
 

JURNAL BISNIS DAN AKUNTANSI
Vol. 16, No. 1a, Is. 1, November 2014, Hlm. 111-130

PENGARUH PERFORMANCE RISK, FINANCIAL RISK, TIME RISK, SOCIAL RISK, PHYSICAL RISK, PSYCHOLOGICAL RISK TERHADAP PURCHASE INTENTION

NOVRITA ADRIANI FITRI

STIE Trisakti
novrita@stietrisakti.ac.id

 

PDF File

Official URL:
http://www.tsm.ac.id/JBA/JBAVOL16/PENGARUH PERFORMANCE RISK, FINANCIAL RISK, TIME RISK, SOCIAL RISK, PHYSICAL RISK, PSYCHOLOGICAL RISK TERHADAP PURCHASE INTENTION

ABSTRACT:

This study was conducted to examine the effect of Performance Risk, Financial Risk, Risk Time, Physical Risk, Risks of Social, Psychological Risk, the interest on the Purchase zalora.co.id site in Jakarta. Independent variable(X) in this study is the Performance Risk(X1), Financial Risk(X2), Risk Time(X3), Physical Risk(X4), Social Risk(X5), and Psychological Risk(X6). Dependent variable(Y) in this study is the Interests Purchase. The sample used in this study is that the general public knows zalora.co.id site. The purpose of this study is to analyze how much influence the performance risk, financial risk, time risk, physical risk, social risk, psychological risk, the interest purchased individually, or simultaneously. The analysis used to test these variables is a simple regression analysis and multiple regression analysis. Based on the analysis results of calculations performed by the authors using PASW18, seen that t 5,808 Performance Risk, Financial Risk9895, Risk Time3.473, Social Risk 4.310, PhysicalRisk 19 605, Psychological Risk 4.109 t table with a significance level of 1.985, 0.000

Keyword :Performance Risk, Financial Risk, Time Risk, Physical Risk, Social Risk, PsychologicalRisk, Purchase Intention.
 
Peta Situs | Peta Kampus | Kontak
Trisakti School of management
Jl. Kyai Tapa No. 20. Grogol - Jakarta Barat 11440
Telp. 021.5666717 [HUMAS Ext. 260 & 290] Fax. 021.5635480
Copyright © 2009 Trisakti School of Management. All rights reserved.
Official Website :: Trisakti School of Management
Developed By: IT Team