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JURNAL BISNIS DAN AKUNTANSI
Vol. 16, No. 1a, Is. 5, November 2014, Hlm. 83-92

PENGARUH PRODUCT, PRICE, PLACE, PROMOTION, MOTIVATION, PERCEPTION DAN ATTITUDE TERHADAP PURCHASE DECISION

MUWAFFICK HIDAYAT

STIE Trisakti
muwaffick@stietrisakti.ac.id

 

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http://www.tsm.ac.id/JBA/JBAVOL16/PENGARUH PRODUCT, PRICE, PLACE, PROMOTION, MOTIVATION, PERCEPTION DAN ATTITUDE TERHADAP PURCHASE DECISION

ABSTRACT:

The purpose of this study that to figure out how big the influence of Product, Price, Place, Promotion, Motivation, Perception and Attitude towards Purchasing Decisions. Companies want to know not only of what the company has made, but the company wants to know from customers directly, and how the marketing mix can achieve well, and work for what the company does so it will be better. The data analyzed were obtained from 150 primary respondents who use Honda Vario Techno 125 by using linear and multiple linear regression with SPSS 20 program and as a tool for data processing.The results showed that the data processing Product, Price, Place, Promotion, Motivation, Perceptions and Attitudes simultaneously significant effect on Consumer Purchase Decision Honda Vario Techno 125.Keuntungan of this study can be used as information to increase sales volumes through the purchase decision.

Keyword :Marketing Mix, Product, Price, Place, Promotion, Motivation, Perception and Attitide, Purchase Decision
 
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