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JURNAL BISNIS DAN AKUNTANSI
Vol. 16, No. 1a, Is. 8, November 2014, Hlm. 39-50

PENGARUH SATISFACTION, VALUE, QUALITY, WORD OF MOUTH, POSITIVE DISCONFIRMATION TERHADAP REPURCHASE

NOVRITA ADRIANI FITRI

STIE Trisakti
novrita@stietrisakti.ac.id

 

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http://www.tsm.ac.id/JBA/JBAVOL16/PENGARUH SATISFACTION, VALUE, QUALITY, WORD OF MOUTH, POSITIVE DISCONFIRMATION TERHADAP REPURCHASE

ABSTRACT:

Repurchase is the main key to enhance competitiveness in the global competition if an organization wants to keep growing and get benefits to their organization. The purpose of this study is to investigate the influence of satisfaction, value, quality, word of mouth, positive disconfirmation to repurchase. The object in this research is consumer of JNE in Jakarta. The sample is selected using purposive sampling method. The data used in this study are from 155 sample from organization who have been used JNE for shipping. The statistical method used to test the hypothesis are simple regression and multiple regression. The result showed the satisfaction, value, quality, word of mouth, positive disconfirmation variables influenced by partially or simultaneously to repurchase

Keyword :Satisfaction, Value, Quality, Word of Mouth, Positive Disconfirmation, Repurchase
 
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