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JURNAL BISNIS DAN AKUNTANSI
Vol. 16, No. 1a, Is. 7, November 2014, Hlm. 29-40

PENGARUH SIKAP KEPADA KOMPUTER, SIKAP KEPADA MEREK WEB BROWSER, KEPUASAN DARI WEB BROWSER, HUBUNGAN DENGAN MEREK WEB BROWSER, DAN E-SCAPE WEB BROWSER TERHADAP LOYALITAS WEB BROWSER PENGARUH SIKAP KEPADA KOMPUTER, SIKAP KEPADA MEREK WEB BROWSER, KEPUASAN D

NUNO SUTRISNO

STIE Trisakti
nuno@stietrisakti.ac.id

 

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Official URL:
http://www.tsm.ac.id/JBA/JBAVOL16/PENGARUH SIKAP KEPADA KOMPUTER, SIKAP KEPADA MEREK WEB BROWSER, KEPUASAN DARI WEB BROWSER, HUBUNGAN DENGAN MEREK WEB BROWSER, DAN E-SCAPE WEB BROWSER TERHADAP LOYALITAS WEB BROWSER PENGARUH SIKAP KEPADA KOMPUTER, SIKAP KEPADA MEREK WEB BROWSER, KEPUASAN D

ABSTRACT:

The purpose of this research is to test and analyze empirically the influence of attitude toward computers, attitude toward search engine brand, satisfaction from engine brand, relationship with the search engine brand, and e-scape search engine toward loyalty.The purposive sampling is used as sampling technique. This research was conducted on 200 respondents taken at Thamrin and Sudirman.The research method. The research method used in this study were factor analysis and multiple regression analysis.The result of this research shows that attitude toward computers, attitude toward search engine brand, satisfaction from engine brand, relationship with the search engine brand, and e-scape search engine influence loyalty. The result of multiple linear regression analysis indicate that factors affected significantly to loyalty.

Keyword :attitude toward computers, attitude toward search engine brand, satisfaction from engine brand, relationship with the search engine brand, e-scape, loyalty, Google Chrome
 
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