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JURNAL BISNIS DAN AKUNTANSI
Vol. 17, No. 1a, November 2015

PENGARUH ADVENTURE SHOPPING, VALUE SHOPPING, IDEA SHOPPING, SOCIAL SHOPPING, DAN RELAXATION SHOPPING TERHADAP AFFECTIVE IMPULSE BUYING TENDENCY

NUNO SUTRISNO, NOVRITA

STIE Trisakti
nuno@stietrisakti.ac.id

 

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http://www.tsm.ac.id/JBA/JBAVOL17/PENGARUH ADVENTURE SHOPPING, VALUE SHOPPING, IDEA SHOPPING, SOCIAL SHOPPING, DAN RELAXATION SHOPPING TERHADAP AFFECTIVE IMPULSE BUYING TENDENCY

ABSTRACT:

The purpose of this research is to know the influence of adventure shopping, value shopping, idea shopping, social shopping, and relaxation shopping with affective impulse buying tendency. This research is also to improve the results of prior researches. Population of this research are consumers of Zalora Indonesia in Jakarta. Researcher choose 100 respondents as the sample of this research using purposive sampling. This research use multiple regression analysis with SPSS 20. The results have sh

Keyword :Adventure shopping, value shopping, idea shopping, social shopping, relaxation shopping, affective impulse buying tendency
 
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