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JURNAL BISNIS DAN AKUNTANSI
Vol. 17, No. 1a, November 2015

PENGARUH RETAIL CORPORATE IMAGE TERHADAP CUSTOMER SATISFACTION

HENDRA KURNIAWAN

STIE Trisakti
hendrak@stietrisakti.ac.id

 

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Official URL:
http://www.tsm.ac.id/JBA/JBAVOL17/PENGARUH RETAIL CORPORATE IMAGE TERHADAP CUSTOMER SATISFACTION

ABSTRACT:

The purpose of this study was to examine the factors that influence Customer Satisfaction. Thosse factors are Store Layout, Store Prestige, Service Quality of Store, Products, In-Store Promotion, and Support Services and Equipment. The research sample was 100 of users The Body Shop in Mall Central Park Jakarta Barat selective by purposive sampling method. Data analysis method used is a simple regression analysis and multiple regression analysis with SPSS 19 program. The result on this research i

Keyword :Store Layout, Store Prestige, Service Quality of Store, Products, In-Store Promotion, and Support Services and Equipment, Customer Satisfaction.
 
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