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JURNAL BISNIS DAN AKUNTANSI
Vol. 17, No. 1a, November 2015

PENGARUH KREDIBILITAS MEREK, KEPERCAYAAN DAN PERSEPSI KUALITAS TERHADAP LOYALITAS PELANGGAN

DENNY SEPTA

STIE Trisakti
septa@stietrisakti.ac.id

 

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Official URL:
http://www.tsm.ac.id/JBA/JBAVOL17/PENGARUH KREDIBILITAS MEREK, KEPERCAYAAN DAN PERSEPSI KUALITAS TERHADAP LOYALITAS PELANGGAN

ABSTRACT:

The purpose of this research is to know the influence of brand credibility, trustworthiness and perceived quality on customer loyalty Marlboro. This research is also to improve the result of prior researches. The population of this research is customers Marlboro at Tangerang. The researcher chooses 150 respondents as the sample of this research using purposive sampling and data were collected through questionnaires. This research uses SPSS 23. The result has shown that customer loyalty is influenced on brand credibility, trustworthiness and perceived quality customer Mallboro.

Keyword :Brand Credibility, Trustworthiness, Perceived Quality, Customer Loyalty.
 
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