TSM Logo
   
   
   

> Elektronik Jurnal Bisnis dan Akuntansi

   
 

JURNAL BISNIS DAN AKUNTANSI
Vol. 17, No. 1a, November 2015

PENGARUH SERVICE MARKETING MIX ELEMENTS TERHADAP CUSTOMER BASED BRAND EQUITY

IAN NURPATRIA S

STIE Trisakti
inurpatria@stietrisakti.ac.id

 

PDF File

Official URL:
http://www.tsm.ac.id/JBA/JBAVOL17/PENGARUH SERVICE MARKETING MIX ELEMENTS TERHADAP CUSTOMER BASED BRAND EQUITY

ABSTRACT:

The purpose of this research is to analyze the effect of service marketing mix elements on customer based brand equity at PT JNE in Jakarta. Data for this research came from 150 respondents works as manager and use JNE for private business. For testing, analysis, and decision making about the hypothesis, this research used SPSS(Statistical Package for Social Sience). The result of this research showed that service marketing mix elements influenced by stimultaneously to brand awareness, brand ima

Keyword :Service Marketing Mix, Customer Based Brand Equity, JNE
 
Peta Situs | Peta Kampus | Kontak
Trisakti School of management
Jl. Kyai Tapa No. 20. Grogol - Jakarta Barat 11440
Telp. 021.5666717 [HUMAS Ext. 260 & 290] Fax. 021.5635480
Copyright © 2009 Trisakti School of Management. All rights reserved.
Official Website :: Trisakti School of Management
Developed By: IT Team