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JURNAL BISNIS DAN AKUNTANSI
Vol. 17, No. 1a, November 2015

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN DI RETAILER

DILLA NOVERITA

STIE Trisakti
dilla@stietrisakti.ac.id

 

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Official URL:
http://www.tsm.ac.id/JBA/JBAVOL17/FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN DI RETAILER

ABSTRACT:

The purpose of this study is to know how the competition retailer in Puri Kembangan area that we can find out a lot of retailer in that area, and to know how the consumers select the the beverages, cloth, and home. The object of this following study is retailer “X” near Puri Kembangan Road, West Jakarta. Research methods that the researcher use is descriptive analyze and use premier data. Gathering data tecnics use questionnaire. The object for questionnaire are consumer shooper. According the r

Keyword :Competition, Willingness To Buy, Hypermarket, Perceived Hypermarket Size, Perceived Hypermarket Reputation, Perceived Trust In Hypermarket.
 
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