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JURNAL BISNIS DAN AKUNTANSI
Vol. 18, No. 1, Juni 2016, Hlm. 73-78

THE EFFECT OF TRUST, COMMUNICATION AND SATISFACTION ON LOYALTY OF THE CAR INSURANCE CUSTOMER

SYARIFAH PUTRI WIDIANINGRUM WIBISONO SOEDIONO

STIE Trisakti
wsoediono@stietrisakti.ac.id

 

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http://www.tsm.ac.id/JBA/JBAVOL18/THE EFFECT OF TRUST, COMMUNICATION AND SATISFACTION ON LOYALTY OF THE CAR INSURANCE CUSTOMER

ABSTRACT:

The purpose of this study was to examine the factors that influence loyalty. Those factors are the trust, communication, and satisfaction. The research sample was 100 Garda Oto members in Jakarta selected by purposive sampling method. The result on this research showed that trust, communication, and satisfaction have positive influence to loyalty.

Keyword :Trust, Communication, Satisfaction, Loyalty.
 
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