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MEDIA BISNIS
Vol. 3, No. 2, 1 September 2011, Hlm. 1 - 7
ISSN: 2085-3106

Manajemen Humas (Public Relations) di Lembaga Pendidikan

Tita Deitiana

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File size: 178KB

Official URL: http://www.tsm.ac.id/MB/MB.3.2.September.2011/Manajemen Humas -Public Relations- di Lembaga Pendidikan.pdf

ABSTRACT:

Public Relations emphasizes in building and maintaining a relationship between an organization and its public. It is applied also for a higher education institution or university. Nowadays, public relations in higher education institution become an integral part of the management team. It must contribute to achieve organizational goals and demonstrate an organizational accountability identified by measurable result. For that we need basic competencies developed by the public relations profession as a technical communications role, facilitators, experts and decisive problem solver.

Keywords: Manajemen humas, pendidikan

 
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