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MEDIA BISNIS
Vol. 6, No. 1, 1 Maret 2014, Hlm. 27-34
ISSN: 2085-3106

CUSTOMER RELATIONSHIP MANAGEMENT INDUSTRI MOBIL INDONESIA

WIBISONO SOEDIONO

STIE Trisakti
wsoediono@stietrisakti.ac.id


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Official URL: http://www.tsm.ac.id/MB/MB.6.1.Maret.2014/4_CUSTOMER RELATIONSHIP MANAGEMENT INDUSTRI MOBIL INDONESIA.pdf

ABSTRACT:

Implementation of Customer Relationship Management (CRM) strategy in the automobile industry by analyzing one of the dealers has gone well and has a considerable influence on the continuity of the company and also in maintaining its position as a market leader. The use of CRM in the company is important, although there are issues primarily from the substantial investment in the CRM application. It is important for companies to be able to build and get closer to the customer..

Keywords: fKey

 
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