TSM Logo
   
   
   

> Media Bisnis

   
 

MEDIA BISNIS
Vol. 7, No. 1, 1 Maret 2015, Hlm. 41-49
ISSN: 2085-3106

STRATEGI PEMASARAN PRODUK SKIN CARE TRUSTEE

ESIKA WAHASRI

STIE Trisakti
wahasri.esika@gmail.com


PDF File
Published Version
File size: 567 KB

Official URL: http://www.tsm.ac.id/MB/MB.7.1.Maret.2015/5_MB_Mar15_Esika E_ry2.pdf

ABSTRACT:

The short-term strategy is market penetration. The first step implementing a market penetration strategy is to determine the framework Segmenting, Targeting and positioning for determining the target market and positioning. Profile target market is young people who are active, dynamic, tend to be loyal, residing in urban areas, are very easily influenced in making purchasing decisions, like quality products and like to spend time on the internet in addition to watching TV. Promotion by making promotional program through the Above The Line and Below The Line in today's market by using everyday language both terms or phrases popular. Strategy Above The Line is done by loading ads in magazines, radio and internet. Below The Line can be done by providing free consultation on Ristra House, program sales promotion and trade promotion.

Keywords: Market penetration, segmenting, targeting, positioning, promotion

 
Peta Situs | Peta Kampus | Kontak
Trisakti School of management
Jl. Kyai Tapa No. 20. Grogol - Jakarta Barat 11440
Telp. 021.5666717 [HUMAS Ext. 260 & 290] Fax. 021.5635480
Copyright © 2009 Trisakti School of Management. All rights reserved.
Official Website :: Trisakti School of Management
Developed By: IT Team